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When it comes to making a truly delicious burger, many people think the leanest ground beef is the best choice. After all, 90% lean or higher usually costs more, so it must be better, right? Not quite. The secret to a juicy, flavorful burger lies in the fat content of the ground beef. Fat adds moisture, richness, and helps create that perfect crust when cooking. Choosing the right fat percentage depends on how you plan to cook your burger and the taste you want to achieve.